Two AM, a new fractional, senior customer marketing team, has officially launched in Manchester, offering a lean, “no-fluff” alternative to traditional marketing agencies.
Founded by senior B2B operators Alex Mocock and Michelle Smith, the firm is designed specifically for an era of B2B marketing where agility and technical credibility are paramount.
Two AM positions itself as a micro agency, a model that rejects the rigid hierarchies and high overheads of traditional corporate giants in favour of personalised, authentic partnerships.
The duo brings nearly two decades of experience working with global enterprise organisations like ServiceNow, Red Hat, Fujitsu, Google, and BT, as well as agency side experience with the likes of Havas Lynx, Trunk and One.
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Early client wins include Manchester-based Stickies Smart Learning, where Two AM is currently supporting founder Chris Rattray in navigating the path from vision to PoC, developing a comms strategy and roadmap to turn interested educators into a core group of early advocates.
“We’ve lived the enterprise marketing reality where stakes are high, and performance is everything,” said co-founder Mocock. “We know that when hiring stops, the targets don’t. We act as the ‘boots on the ground’ for marketing teams that are expected to deliver 100% of the results with 50% of the team.”
Two AM specialises in converting happy customers into scalable marketing assets that influence future buying decisions.
Services include:
- Customer Storytelling: High-impact case studies, success stories, and executive thought leadership.
- Strategic Leadership: Go-to-market strategy, message house polishing, and program road mapping.
- Visual Proof: Full-service video production and animation through their specialist network.
- The Two AM Collective: On-demand access to a handpicked network of specialist writers, designers, and producers, ensuring clients only pay for expertise when it is actively involved in a project.
The agency has already become an active member of the Manchester tech community, frequently engaging with innovators at Silicon Mingle Manchester and as members of pro-manchester.
Despite its local roots, the agency operates a “follow-the-sun” model, providing seamless support for US-headquartered tech companies across both East and West Coast time zones as required.
“Our model is flexible by design,” explained co-founder Smith. “Whether it’s a short-term programme recovery or acting as a fractional customer marketing department, we plug directly into existing workflows to move the pipeline forward at speed.”
With a brand philosophy the pair summarise as “Yeah, we’re fun, in a kids-of-the-80s sort of way, but we mean business. And we can start Monday,” Two AM is ready to help B2B tech companies ditch the bureaucracy for a more tailored, senior-led approach.
