Expansion “needed to mean something” as Midlands agency collective opens in Manchester

Midlands-HQ’d digital marketing agency collective The Boda Group has expanded into the North West, with the launch of Tank Manchester.

Sitting at the heart of The Boda Group, digital marketing and PR agency Tank now has a permanent home in Manchester, taking up residence at Beehive Mill in Ancoats, an iconic building that once housed the legendary Sankeys Soap nightclub.

Founded in 2009 in Nottingham, Tank is dedicated to helping its broad range of B2B, B2C and tech clients to make their mark, using a strategic mix of brand PR, digital PR, content and digital services.

With clients including leading data and AI platform SAS, building product distributor and manufacturer Eurocell, iconic hospitality brand The Ivy and betting giant Betway, Tank is home to almost 50 specialists. This year, the agency was named as the fifth fastest growing consultancy outside of London as part of PR Week’s Top 150 rankings.

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Tank’s Manchester team will be headed up by senior account director Rebecca Peel.

Martin Stone, managing director of Tank, said: “There have been plenty of opportunities for us to launch in other cities over the years but we didn’t just want an address in a different location just for the sake of it – it needed to mean something.

“With a growing network and client base in the North West, this move is a logical one. ‘Real Relationships’ is a core Tank value and our new home at Beehive Mill means we are better placed to live and breathe that mentality with our network in the region.

“With a reputation as one of the UK’s leading digital cities, we’re excited to be part of the conversation in Manchester, particularly as AI search continues to reshape the marketing landscape and the power of brand presence surges.”

Trevor Palmer, managing director of The Boda Group, sees the expansion as key strategic move: “The Manchester office plays perfectly into our growth strategy – a place to collaborate with other agencies with complementary skill sets. We have a great network of clients here already, and the city’s extensive talent pool of marketing professionals will further underpin our organic growth.”

The Boda Group also includes brand communications agency Warbox and customer success consultancy Kaptive.

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