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Yasper takes on media and content role for construction and property group BR2.0

Leeds-based Yasper has been appointed by construction firm BR2.0 to deliver a media relations and content brief across its group businesses as it relocates and expands into a wider property brief.

Yasper will initially be tasked with supporting the firm as it moves its headquarters to Manchester city centre and launches new brands, Xpercity and Inspired, which will sit alongside its established construction business, Big Red, to provide an end-to-end property solution.

Under the promise: Develop; Deliver; Maintain, the group will be able to take property development sites from their initial concept stages, through construction and into ongoing management.

Yasper’s work will initially focus on communicating the group’s points of difference and helping to establish the offer across the North. In addition to a regional and national property media brief, Yasper will also seek to establish new brands, Xpercity and Inspired, in their respective trade titles. The Leeds-based agency will also support the production of unique content across the group’s social media channels and website.

Yasper founder and MD Julian Pearce said: “I’ve watched Big Red’s growth closely and seeing what Mike and his team has achieved in such as short space of time has been inspirational. This piece of work plays to Yasper’s strengths, not only in the sector, but also in taking two or more of our core services and expertly blending tactics towards a known goal.”

Mike Lomas, founder and CEO of the Group, added: “The Yasper team has the regional contacts and industry expertise that we need to really push on at this exciting time for the businesses. Together, we’ll be looking to further establish the brands as we work towards delivering 750 residential units per year by 2030. I’m hugely excited about this next phase of growth.”

Originally founded in Huddersfield in 2018, Big Red has seen a meteoric rise, building a number of high-profile developments, particularly in Manchester city centre. The move to become a full-service property company through the launch of its development arm Xpercity, and its facilities management arm, Inspired, follows investment into the business and a reorganisation of its service offering.

Yasper’s services for Big Red will initially focus on media relations, social media content and marketing. The appointment builds on range of exciting projects Yasper has been delivering for a number of high-profile clients over the past six months, including those in the healthcare, transportation and infrastructure space. Yasper launched in 2023, with established Leeds agency Umpf taking a stake in the business.

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