Audio Always has appointed Lisa Solman as sales director. Lisa joins from WPP Media, where she spent several years as a director within the Creative Futures team.
Solman arrives following the arrival of The Girls Bathroom and The Teen Commandments onto the Audio Always podcast slate, along with the launch of Fact Up with Joe and James and The Jack & Ash Show.
Last month Audio Always assumed commercial responsibility for The Elis James and John Robins Podcast, and last week the Audio Always Originals podcast network received a nomination for Audio Brand of the Year at the 2026 ARIAs.
READ MORE: BBC commissions Salford newspaper titan biopic from The A Word and Sex Education scribes
In her new role, Solman will lead the Audio Always sales operation, connecting the company’s growing roster of podcast talent with the brand partners best placed to reach their audiences.
Paul Fernley, business development director, Audio Always, said: “This is the perfect time to be bringing in someone with Lisa’s commercial instincts. She understands podcasting, she knows what brands are looking for, and she has the track record to prove it. We’ve built a network of brilliant shows with brilliant audiences at Audio Always and we couldn’t be more pleased to have Lisa with us.”
Solman, added: “I’ve admired what Audio Always has been building. The talent on this network is extraordinary. My ambition is simple: to connect those shows with brands who understand the value of great content, and to do it in a way that works for everyone. I can’t wait to get stuck in.”
The new starter joins having spent almost five years at WPP Media, where she led podcast, publisher, digital and social partnerships across EssenceMediacom North. During that time she brokered some of the largest partnerships in the space, including a three-year headline deal between Continental Tyres and The Good, The Bad and The Rugby. Before that, she worked alongside Dominic McGregor to develop the media partnerships offering at Manchester based Social Chain, and has previously led partnership campaigns on behalf of publisher brands including The Guardian and the full Future portfolio (formerly Time Inc), serving agencies across the UK.
