Everton FC has promoted the arrival of James Rodriguez with advertising in New York, Miami and Bogota.
The former Real Madrid player is the 8th most popular sportsperson on social media, with nearly 100m followers, only behind the likes of David Beckham, Messi, Lebron James, Neymar and Ronaldo.
As well as promoting the signing in Liverpool, with giant projections of Rodriguez on Goodison Park, The Royal Albert Dock and near Liverpool Lime Street station, the club also went international.
It placed an ad on the Colpatria Tower in Bogota, the tallest building in his home country of Colombia.
Everton also put advertising on Miami Beach and New York’s Times Square.
The club hopes that with announcements in Spanish and English, that it will develop a “strong dialogue” with Latin American football fans.
