Everton has announced another major commercial partnership and this time it marks a first in the club’s history.
The Premier League side has confirmed a new multi-year agreement that will see a long-standing partner take on a role never before created by the club, as Everton continues to expand its commercial offering ahead of its new era at Hill Dickinson Stadium.
Christopher Ward has been named Everton’s first-ever Official Training Kit Partner, extending a relationship that already includes shirt sleeve sponsorship, its role as an Official Global Timing Partner, Founding Partner of Hill Dickinson Stadium, and support for Everton Women and Everton in the Community.
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From the 2026/27 season, Christopher Ward branding will appear on the training wear of Everton’s men’s and women’s first teams, as well as across the club’s training ground environment. The deal also includes LED advertising, media backdrops and in-stadium branding at both Hill Dickinson Stadium and Goodison Park.
From the following season, the branding will also feature on Under-21, Under-18 and Academy training kit, while appearing on all first-team replica training wear sold to supporters.
The agreement builds on Christopher Ward’s growing presence at the club, which includes the launch of 53° North at Hill Dickinson Stadium – described as the world’s first premium watch showroom inside a sporting stadium – along with a series of Everton-inspired timepieces celebrating the club’s history.
Andrew Middleton, president of business operations at Everton Football Club, said: “Christopher Ward has been a bold, innovative and committed partner to Everton, and we are delighted to see that relationship continue to grow through this landmark agreement.
“Becoming our first-ever Official Training Kit Partner is a significant step. It not only reflects the strength of the partnership, but places Christopher Ward directly within the environment where our teams prepare, develop and strive for excellence every day, while also providing valuable global exposure through training and matchday activity.
“From their role as a Founding Partner of Hill Dickinson Stadium, to the creation of 53° North and their support for Everton Women and Everton in the Community, Christopher Ward has consistently shown a genuine understanding of this Club, our supporters and our ambitions for the future.
“We look forward to continuing to work closely with Mike France and the Christopher Ward team as we build on this partnership and explore new opportunities together during this exciting next chapter for the Club.”
Mike France, CEO and co-founder of Christopher Ward, added: “We believe that excellence is built on the smallest details – whether in the precision of a mechanical watch or the marginal gains that define elite football.
“Becoming Everton’s first-ever Training Kit Partner feels like a natural next step in our journey together. It builds on our presence both on and off matchday by embedding us even further into the Club – in the daily environment where performance is really shaped, behind the scenes on the training ground.
“That’s something we recognise deeply in watchmaking: the discipline, precision and constant refinement that sits beneath the surface. There’s a genuine alignment between our worlds, built on timing and a relentless drive to improve.”
The latest agreement continues Everton’s recent commercial momentum following the announcement of CMC Markets as the club’s new main shirt partner and Stake as its official sleeve partner, as it enters a new chapter centred around Hill Dickinson Stadium and the continued development of Everton Women at Goodison Park.
