Everton has announced a new commercial partnership that will play out across every corner of its new Hill Dickinson Stadium – from concourses and kiosks to premium bars and big screens.
The Club has teamed up with Heinz, which becomes Everton’s first ever Official Sauce Supplier, with its products now integrated into the matchday and event experience.
Supporters attending games and events will see Heinz sauces widely available across the stadium, alongside prominent branding on LED boards and big screens during fixtures.
Everton says the deal is part of the club’s wider push to position Hill Dickinson Stadium as a next-generation venue that blends football, food, entertainment and culture.
Since opening in August 2025, the waterfront stadium has already hosted major events beyond football, including the Rugby League Ashes between England and Australia, and is set to stage fixtures such as Ivory Coast v Scotland and matches during UEFA EURO 2028.
Further events are expected to be announced in the coming weeks, underlining the venue’s ambitions as a major national and international destination.
The Heinz partnership sits alongside a growing list of commercial deals tied to the new stadium, including naming rights partner Hill Dickinson and founding relationships with Pepsi, Budweiser, Castore, Christopher Ward and Aramark.
Mark Rollings, Chief Partnerships Officer at Everton Football Club, said: “Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise, trust and enjoy in their everyday lives.
“The presence of Heinz across the stadium is a natural fit with our ambition to elevate the matchday and event experience, while continuing to grow Everton’s commercial portfolio in a way that feels authentic to our identity and our supporters.”
Tom Franklin, Away From Home Director at Kraft Heinz, added: “Heinz is incredibly proud to partner with Everton Football Club, a club with a passionate fanbase and a strong sense of community. Football and food both bring people together, and we’re excited to bring the unmistakable taste of Heinz to Hill Dickinson Stadium, creating memorable moments for Evertonians on matchdays. Just like a good game, a good sauce is better when shared – especially over chips, pies, or a hot snack.”
