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Everton extends commercial deals


Everton has signed expanded commercial deals with Fratelli Beretta and USM Holdings.

Last season, Fratelli Beretta became the club’s first official partner in Italy and from September, it will be Everton’s first Official Academy Partner.

This means its branding is displayed on the front of Academy teams’ match shirts and within the Academy areas of its Finch Farm training complex. It will also have increased advertising presence on matchdays.

USM Holdings initially signed a 5-year naming rights deal for Everton’s USM Finch Farm training ground.

The new contract will see the company become its Official Matchday Presenting Partner, which also means sleeve sponsorship on the first-team’s training kits.

USM was founded by Arsenal shareholder, Alisher Usmanov and has interests ranging from mining to esports. Another board member, is Everton’s majority shareholder, Farhad Moshiri.

“The decisions of both Fratelli Beretta and USM Holdings to invest further in their partnerships with us is very pleasing and demonstrates the value they have already seen from their initial partnership deals with us. It is also a sign of our continued commercial progress,” said Alan McTavish, Commercial Director at Everton Football Club.

“Our team are looking forward to working even more closely with these brands and their companies on what are innovate packages of rights that we are sure will work well for all parties.”


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