The Sport Social Podcast Network, Europe’s largest dedicated sport podcast network with more than 600 shows and 10 million monthly downloads, has partnered with Listener.com, the AI-powered listener analytics platform built for the modern podcast era.
Through the partnership, Sport Social aims to to centralize and supercharge its cross-platform audience insights.
Under the new deal, Sport Social will bring all 600+ of its shows — including multiple Premier League club podcasts — onto Listener.com’s platform. By unifying audio, video, and social metrics from Spotify, Apple Podcasts, YouTube, and other channels, Listener.com will give the network a single source of truth for audience analytics, enabling better internal decision-making and delivering best-in-class episode reporting for sponsors, partners, and rights holders.
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“Podcasts have evolved rapidly, delivering audiences across multiple channels creating significant revenue growth via 360 advertising solutions. For both creators and advertisers being able to accurately analyse those cross-platform audiences has been a challenge until now. Listener.com delivers the perfect solution and is revolutionising our workflows in terms of data and analytics management, enabling us to provide accurate insights in an easily digestable format,” said Sophie Hind, managing director, Sport Social Podcast Network.
The move comes at a time when video has become a key driver of podcast audience growth and monetization. Listener.com’s Episode Cluster technology automatically associates cross-platform clips and posts with specific episodes, allowing teams to present a complete view of reach and engagement across every distribution channel.
“Sport Social represents the gold standard in sports podcasting,” said Casey Adams, founder & CEO of Listener.com. “We’re thrilled to power their analytics infrastructure and help their team tell a more complete story about their reach, across every channel their fans are listening and watching.”
Manchester-headquartered The Sport Social Podcast Network is Europe’s largest dedicated sport podcast network, home to over 600 shows and trusted by rights holders including eight Premier League clubs, World Athletics, and Paralympics GB. The network delivers over 10 million downloads per month and offers creators and brands a full-service solution for monetization, promotion, and audience growth.
