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European price comparison site appoints Leeds agency


Price comparison site idealo has appointed We Are Boutique to raise its consumer profile in the UK.

idealo, which already has a presence in Austria, Germany, Spain, France and Italy, was originally launched in the UK in 2006 but is now looking to ramp up its growth here.

Leeds-based Boutique has been appointed on a retained basis to handle PR and content marketing following a competitive pitch process.

Founded in Berlin 18 years ago, idealo has grown to be Europe’s leading price comparison platform, with categories covering everything from electronics and home to pet supplies and beverages.

Katy Phillips, communications & PR manager at idealo, said: “Growing within the UK consumer market is huge for us and we knew we needed an agency partner to fully facilitate that expansion. As well as building our brand, Boutique’s online PR experience will be critical in supporting our wider SEO strategy and their expertise shone through in the pitch. Ultimately, they felt like the natural fit for our team.”

Boutique’s head of PR, Chris Hughes, added: “The whole agency is thrilled to be working with idealo and we’re chuffed to be able to leverage our consumer experience, especially within the home and electronics sectors, to bring idealo’s extensive range of product categories to life.”

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