Trish Tothova, Marketing and Sales Manager at Enjoy Digital – the integrated digital marketing agency which works with several hospitality brands to develop and digitalise to their full potential – explores the digital strategies prevalent in the food and drink market.
Brand loyalty has never been so shattered.
Over the pandemic, research conducted by consulting firm McKinsey found that 36% of consumers are trying new brands, creating a shift for digital strategies within the food & drink sector.
In September 2020, Tesco launched their new Clubcard strategy, taking a leaf from Ikea with their ‘member prices’ proposition. To ensure stronger brand loyalty, the Clubcard members are now offered a cheaper price point on many products against its RRP, creating a sense of advocacy.
Below are the digital strategies we at Enjoy Digital find prevalent, not just for our clients but other brands in the food & drink market.
On the 28th October, Enjoy Digital will hosting a digital panel with Holland & Barrett, Meatless Farm, and Tonic Health on digital strategies they are practicing to accelerate their brands, including the advice they would offer to those food & drink.
