Mecca Bingo and Grosvenor Casinos owner, The Rank Group, has appointed Edit, following a competitive 4-way pitch.
The year-long contract will see the Leeds agency handle SEO and content marketing for the group.
“Initially, we selected Edit as a partner agency because of their innovation, creativity and dynamic approach to campaign execution,” explained Darren Moffett, Brand & Performance Marketing Director at Rank Group.
“Thus far, the team has demonstrated an innate understanding of our brand and values and skilfully created exciting content to strengthen our SEO presence. Consequently, we’re delighted to be working with Edit and look forward to continuing our partnership throughout 2019.”
Edit was formed last year following the merger of Response One, Amaze One, Occam and Branded3 and is owned by Kin + Carta.
“Content marketing continues to be a fast-growing area for the business and crucial to improving organic performance. Our award-winning team has a wealth of experience in the sector and are excited to be working with Darren and the team at Rank Group,” added Tim Grice, Chief Media Officer at Edit.