Pitt Balm, a natural, refillable deodorant brand, has appointed Avant PR to handle its launch.
The Manchester agency will promote its natural and environmentally-friendly credentials to national and trade press. This will primarily focus on online media, but also print and television.
“As consumers look to make switches to a more sustainable lifestyle, we as an agency are making a conscious effort to work with brands who promote this ethos through innovative and planet-friendly products,” said Director and Co-Founder of Avant PR, Ellen Kelly.
“We’re looking forward to launching Pitt Balm to the media – its unique refillable deodorant is a fresh way to reduce environmental impact easily, and we’re confident that press and consumers will be as excited about it as we are.”
The brand says that it’s Vegan, cruelty-free and doesn’t contain aluminium salts, parabens and chemicals.
