Manchester agency Avant PR has been appointed by Creative Nature to manage media activity for its range of superfoods and snacks.
Avant will promote Creative Nature’s healthy product range, including baking mixes and snacks such as Gnawbles, Raw Fruit Oaties and Protein Crunch Bars, to national, local and trade press.
Creative Nature offers healthy and allergy-friendly alternatives to traditional snacks and ingredients, with all of its products vegan, palm oil free, and gluten, dairy and nut-safe.
Ellen Kelly, Director and Co-Founder of Avant PR, said: “With consumers increasingly wising up to what they are eating, whether it’s afternoon snacks or baked treats, Creative Nature’s product range offers alternatives to traditional sugary goods that are healthy as well as suitable for those suffering with intolerances and allergies.
“We’re thrilled to welcome them to our roster, and feel that our contacts in the lifestyle realm of media will be invaluable in executing a dynamic press campaign for the brand.”