Calvin Innes the former CEO and Creative Director of Hull’s Drunk Animal Creative Studio, has joined Latus Health as Marketing Director.
Innes has been working alongside Latus Health since 2021, when his agency was appointed to disrupt the sector with brand development and marketing support.
“My whole career has been based on making moves that allow me to create real impact. Whether that’s been agency side or for private organisations, the aim has always been the same… to make a big noise, and to ultimately drive revenue and engagement,” he stated.
“Latus is an exciting company on a rapid growth trajectory. The opportunity to become part of their journey and help shape their brand voice is something I’m hugely excited about.”
Innes confirmed to Prolific North that he had voluntarily wound down his agency, Drunk Animal. The liquidator, Westgates, was appointed last month.
His arrival at Latus Health is part of major expansion plans at the firm, which said it planned to increase its headcount to 400 next year.
It has also recruited an advisory board of doctors and specialists to create “the world’s first fully remote, digitally-led occupational healthcare solution.”
“We’re delighted to have Cal join our team. We are always looking for people who back themselves to make big plays and Cal’s experience and expertise in running attention grabbing campaigns fits Latus perfectly as a disrupter brand within the occupational health industry,” explained Jack Latus, Managing Director of Latus Health.
“Having Cal onboard will help us to get our message to more people and only strengthens our mission to change employer mindset towards health at work.”
