Down At The Social has been awarded the contract to deliver PR and marketing campaigns for digital hospitality platform wi-Q Technologies and its CEO, Patience Tucker.
The business, which is funded by Manchester-based venture capital investor Praetura Ventures, is headquartered in Manchester with offices in London and the Middle East and is pursuing further growth worldwide.
The DATS team is briefed to channel its digital PR, copywriting and brand marketing skills to support the wi-Q digital solution. The campaign will be further supported by a business and tech press office to drive brand awareness in the UK and the Middle East, whilst also providing copywriting and brand identity services to assist wi-Q in delivering a more cohesive global brand identity message.
The wi-Q team supports a broad range of customers across 55 countries, including some of the world’s largest hotel chains, fast casual dining and food delivery brands.
DATS MD Daisy Whitehouse said: “At DATS we work hard to find clients that have true synergy with our values and wi-Q is one that really resonates. Patience is a formidable CEO and an inspirational female leader and as a team of strong women ourselves, we are so excited to both work alongside her and shout about her successes in growing this international brand.
“We have been lucky enough to work with Ruth Knowles, wi-Q’s Head of Marketing, before and know that we can deliver the extension to her team that is vital in the wi-Q growth story right now.”
Tucker added: “Our wi-Q story is moving fast right now and PR and marketing are going to be integral in keeping the rest of the world up with what we’re achieving. From first meeting Daisy and Orla from Down at the Social, I was confident that they had the skills and understanding to be trusted with our story. Not only are they deeply embedded in the hospitality industry but have a proven track record of working with tech businesses both at launch and as they grow.”
The win comes as DATS announces new additions to its Manchester team including Bronia Moszynska, who has joined the social and content team as social media manager from her role as marketing manager at Pursuit Properties, following her completion of a Masters in International Fashion Marketing, and Anna Gillespie.
Gillespie has joined DATS as PR manager, from her role as PR and communications manager at LWC Drinks, where she oversaw the trade and consumer PR and media strategy for the wholesaler, its beer brand and 45 pubs across the UK.