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A couple of beers for Down at the Social


Down at the Social has been appointed by two alcohol brands, Skinny Lager and Beartown Brewery.

The North West agency will be working with SkinnyBrands Premium Lager to deliver a series of campaigns to raise its profile and launch new product, Skinny IPA.

It comes as the vegan and gluten-free brand seeks to move from the “free from” section into the main supermarket aisles.

Down at the Social will be undertaking media relations and influencer campaigns along with taking over its social media channels.

The team has also been retained by Congleton-based Beartown Brewery. Its owners are currently rebuilding the brewery to increase capacity.

Down at the Social will be providing PR and social media support and launch its new tap room.

“After a horrendous January, 2021 has been our best year yet. I am so proud of our team who have pulled together and worked so hard to generate the results our clients tasked us with, making a real measurable difference to their businesses,” said Daisy Whitehouse, MD at Down at the Social.

“Skinny Lager and Beartown are brilliant brands. Skinny Lager has the most fiercely loyal social media fan base of any brand I have ever worked with and it has been fantastic to get creative with them.”

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