Independent Creative Comms agency, Wonderland, has appointed Laura Perry as board director, strengthening its leadership team as the Bristol-headquartered agency continues to grow nationwide – including in Manchester with this latest senior appointment.
Perry, formerly head of growth at Manchester PR agency Tangerine, brings nearly 20 years’ experience in brand growth, strategy, and purpose-led communications to the new role. A Women in PR board member, she’s a passionate advocate for equal opportunities and recognising that exceptional talent exists across the UK.
In a world where flexible and hybrid working are the norm, geography matters less than ever, and Wonderland believes this creates greater opportunities both for talent, who can work in ways that suit their lives, and for brands, who can access a broader range of creative perspectives and expertise from anywhere in the world. Perry’s appointment reflects that approach, strengthening Wonderland’s ability to connect with talent and clients across the UK.
The appointment follows a strong period of momentum for the B Corp agency, including work with four-time Oscar-winner Aardman Animation (Wallace and Gromit, Creature Comforts) and Gong Cha, adding to a roster that already included household names like Heinz, Lindt, Thatchers and Mattel.
“What drew me to Wonderland is their curious, kind and inclusive spirit – bold creativity rooted in understanding, not ego,” said Perry. “Their ‘don’t be a dick’ ethos isn’t just a saying; it’s how they operate. I’m excited to open up more brilliant brands and people to Wonderland.”
Wonderland’s managing director, Rich Gundry added: “Laura was the obvious choice for this role. She brings deep experience, strong values and a genuine growth mindset that match our ambitions perfectly. Our goal has always been to grow while staying true to our values – and Laura’s appointment takes that to the next level.”
With Perry’s appointment, Wonderland builds on its reputation as one of the UK’s most dynamic independent agencies, growing with curiosity, creativity and kindness at its core, and continuing to champion authentic voices from every corner of the country.
