Fat Media appointed by US reality TV star

Stephen Chapman's picture
by Stephen Chapman

US reality show star, Aaron Marion, has brought in Fat Media to launch his new hair care brand in the UK.

Marion vlogs via YouTube to a subscriber base of 3m, he also appeared twice on Shark Tank, the US version of Dragon’s Den, to pitch ideas. One of those is the hair brand, Pete & Pedro.

"Pete & Pedro have a huge following in the US and it's great to be working with them at the start of their journey to target the UK market,” said Alexei Lee, head of social and PR at Fat Media.

"So far we've been developing and implementing a social and digital PR strategy which has already begun to have an impact, with the brand's Instagram following up by 150% in less than one month.  We are now working with the brand to develop unique lifestyle content and are in the process of developing some exciting plans for the New Year, to really make Pete & Pedro a household name in the UK."