FINDING a flock of famous sheep across Tyneside this summer is on the cards, thanks to the work of Newcastle design and marketing agency Different Narrative.
St Oswald’s Hospice’s Shaun on the Tyne art trail will see 45 large and 70 smaller Shaun the Sheep sculptures scattered round the city from 19 July for 10 weeks.
To help people navigate the trail intrepid explorers will be able to pick up a copy of a special map, designed by Different Narrative.
The agency has given their support on the two previous trails – Great North Snowdogs in 2016 and Elmer’s Great North Parade in 2019 – and offered their services again for this year’s event.
Different Narrative’s map will help people navigate the various locations where the flock can be found and include vital additional information to ensure they get the most out of the experience, along with the iconic Shaun characters.
The Shauns will be found in parks, streets and public buildings, and the map will be an invaluable asset in tracking them all down.
Trail organisers, St Oswald’s Hospice, are working with creative producers Wild in Art and Shaun the Sheep creators, Aardman, to create the trail.
Different Narrative senior designer, Chris Pescod, said: “It’s not only great for our agency to get involved but from a personal perspective it’s nice to work on something that is so visible across the region. The characters are very recognisable and I’d encourage everyone to get out and check out the trail.
“It’s fantastic for us to be able to give something back. We have a Change for Good agenda which carries the same values as the hospice. It’s brilliant to be able to put our skills to good use for a purpose-driven campaign and it’s good to know that what you specialise in is going to make a difference.”
The maps will be available to pick up from vendors across the region, including Shaun on the Tyne HQ at the Civic Centre and all St Oswald’s shops, for a suggested donation to the hospice of £1.
Along with the all-important map, it includes details of upcoming events and other ways to get involved, plus a chance to win a Shaun the Sheep.
Libby Fryer, Shaun on the Tyne Project Lead, said: “We are so excited to be working with Different Narrative again, after forming such a perfect partnersheep during previous trails.
Creating a map with 115 Shauns spread across a city is no easy task, but we think they have done a wonderful job.”
