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Design by Day founder closes agency to focus on Love & Logic


The founder of Design By Day says she’s closed the brand and digital agency to go it alone.

The company, which has been in business for more than a decade, employed 8 staff.

“No-one expects you to close down your own agency, they think you’ve either gone bust or wonder why you didn’t sell it,” explained founder and Creative Director, Angela Roche.

“We didn’t go bust and I’ve never been interested in an ‘exit strategy’. The reality was that 2021 was a real tough year for myself, the team and the company. A perfect storm of events over a 9 month period lead me to re-evaluate my career and make the decision to close the agency.”

She added that as part of the process she wanted to “prioritise the well-being of her team” and ensure that clients “were transitioned to trusted agencies.”

Roche has now set up Love & Logic, which she describes as a “solo project.”

“I’ve gone full circle, going back to the reason I got into the creative industry in the first place,” she continued.

“Being creative. I now have a practice where I fully focus on branding and animation and can truly work closely with purpose-driven clients on projects where I can really add value, by capturing hearts & minds through imagination with heart.”

The brand, design and animation studio is working with clients including the McPin Foundation, Pharmacist Support, University of Oxford, GMCA, Attensi and Manchester Psychedelic Community.

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