Dentsu Creative UK has appointed Caroline Pay as its new Chief Creative Officer.
Pay’s arrival completes a trio of leadership hires over the last 12 months, including new CEO, Jessica Tamsedge and Chief Strategy Officer, Theo Izzard-Brown.
Pay joins from California-based Headspace, where she was also Chief Creative Officer. She worked across all parts of the company, including product, CX, content and production and she headed up brand and product design, design research and all marketing and creative output.
During her time there, she developed brand partnerships with Nike, Disney, Microsoft, Spotify, Waze and its 3 Netflix series.