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Delete wins 3-way pitch for retirement house builder


Leeds-based Delete, has won a 3-way competitive pitch to deliver search and display marketing for retirement housebuilder, McCarthy & Stone.

Delete’s brief is to drive enquiries and sales using PPC, SEO and display marketing services, as well as providing ongoing technical support and maintenance.

“With an estimated 1 in 4 of the 12 million adults over the age of 60 being interested in retirement properties, coupled to the increasing digitalisation of older audiences, it is more important than ever that we continue to improve our digital channels and user experience,” said Geoff Bates, head of brand at McCarthy & Stone.

“Delete’s proven track record delivering similar sized projects within the sector, along with their deep-rooted insight into how consumers are interacting across the digital landscape, made them the perfect choice for this next step in our engagement strategy. We look forward to seeing the results of their innovative approach.”

They will be targeting those seeking to purchase retirement properties, as well as key influencers in that decision making process, such as friends and family.

Delete will also be looking at the company’s organic traffic volume, increasing quality visitor traffic through other digital channels, as well as managing paid media strategy.

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