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Definition agency announce huge account wins and relocation of Yorkshire HQ


Yorkshire-born Definition agency has won £350k of new UK and global accounts in the last two months and has relocated its Northern office from Harrogate town centre to Leeds.

The office move to One Park Row in the heart of Leeds is designed to fuel its continued strategic growth across business services, maritime and logistics, tech, and health and wellness.

Originally founded in Harrogate in 2006, the business now has offices in London, Leeds and Dubai and is one of the UK’s largest independent reputation management agencies with a global turnover of £2.6 million. They were also shortlisted for the Large Agency of the Year award at the Prolific North Awards earlier this year.

The agency completed its first major acquisition in January last year, which saw it significantly increase the size of its London team and extend its EMEA client campaign offering through its office in Dubai.

The relocation is part of Definition’s growth strategy, which has earnt the agency record client wins in the last two months, including contracts with global businesses JF Hillebrand, Benenden, FibreNation, and Manifesto Growth Architects. 

There are currently 14 staff based at their Leeds office, 10 in London and four in their Dubai office.

The business has also landed Leeds-based software developers, Audacia, in line with its relocation.

Commenting on the move, Louise Vaughan, Definition’s Managing Director, said: “We’re absolutely thrilled with the fantastic calibre and scale of our recent wins, which underline the strength of our people and our goal to define, refine, project and protect the reputation of the businesses and individuals we work for.

“We have ambitious growth plans and Leeds is the perfect place to start our next chapter and deliver sustained growth alongside London and Dubai. With the strength of the regional economy, underlined by several major organisations including Channel 4 relocating here, we’re proud to call Leeds our home and we look forward to being an even more active part of the city’s business community.”

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