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DECIDE and Prime Studios form content production partnership

Prime Studios moves from filming blossoming partnerships to entering one with DECIDE

Creative consultancy DECIDE and Prime Studios have formed a partnership to develop creative content that will “cut through in today’s omnichannel world.”

Newcastle-based DECIDE is one of the UK’s longest established independent creative consultancies, and Leeds’ Prime Studios one of the largest independent film & TV studios in the North of England, and has played host to shows including First Dates and Girlfriends.

The link up brings together impressive production facilities and a highly experienced skillset across strategy, creative and production enabling agile and cost-effective content creation for multiple marketing channels.

DECIDE is already a long-time trusted content partner to many global, challenger and independent niche brands including household names like Chicago Town Pizza and Cadbury’s. Over the past decade it has invested significantly in research partnerships with leading universities to understand how people make decisions and how to therefore design more effective branded content when targeting them as professionals, shoppers or consumers.

The consultancy also strengthened its strategy team earlier this year with the appointment of Dr Gareth J. Harvey as director of consumer psychology.

Michael Pagan, MD at DECIDE, said: “It’s widely accepted that consumers are faced with up to 3,500 branded messages every day, only a small percentage of which they actually remember. FMCG brand teams need salient and engaging creative content more than ever before to help build equity and drive sales on an almost daily basis. In today’s marketplace ‘aesthetics’ alone cannot always convert initial interest into action, but by understanding the triggers to leverage, you can create intelligently designed and compelling rich content that performs in the decisive moments.”

Ben Hepworth, MD at Prime Studios, added: “As a proud Northerner and having grown up in Newcastle it feels great to be working with one of the most well established and brilliant creative consultancies in the UK that also grew up in Newcastle! We’re all looking forward to welcoming DECIDE clients to Prime Studios.”

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