Liverpool football legends Kenny Dalglish and Michael Owen feature in a Grand National promo film by North West agency Zut.
The promo film, which forms part of a campaign to drive ticket sales ahead of the event, will be shared across social media and online between now and the race weekend at Aintree from 12 to 14 April.
Football heroes Dalglish, Owen and Graham Stuart feature, along with Olympic stars Sam Quek and Fran Halsall, racing legend Tony McCoy and ITV Racing presenter Ed Chamberlin. Each of the stars use one word to sum up what makes them a champion as the piece cuts back to the thrill and excitement of racing at Aintree.