Transport for Greater Manchester has chosen Cube3 to manage and develop its Instagram account over the next 12 months.
Mike Mellor, Head of Commercial and Marketing at TfGM, said: “We wanted to partner with a company that could help us to grow our Instagram account and maximise audience engagement on the platform.
“The team at Cube3 impressed us with their creative execution and ability to measure every aspect of their strategy against our campaign objectives.
“It was also important to us that in expanding our influence on this channel we didn’t lose sight of building valuable relationships between our brand and our followers – Cube3 demonstrated a real understanding of this.
“We are excited to see what’s to come.”
Cube3 Managing Director Mark Bailey added: “After a competitive pitch process, we are delighted to be working with TfGM to develop a content strategy that will accelerate the brand’s growth and expand its influence on Instagram.
“This is an exciting project which involves building and nurturing an online community by celebrating Manchester with engaging, creative visual content and a carefully considered narrative.
“We hope that this is the first of many future partnerships together.”