Manchester production company, Crackit North, has produced a new 4-part series, revealing how discount disrupters can slash prices.
Secrets of Supercheap Shopping examines how “mega discount retailers” keep shoppers hooked with business models and strategies that secure them wholesale deals from manufacturers that they pass onto the public.
Each of the 4 x 60 minute episodes will feature interviews with the brains behind the businesses to hear how they get customers onboard with shelf talker tactics in shops, or special promotions to tempt online consumers.
“With more and more of us tightening our belts and exploring more affordable shopping options, many shoppers have been left wondering how the discount disruptors we see in every town centre and online are able to keep prices down,” explained Elaine Hackett, CEO of Crackit North.
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“With access to key figures from some of the country’s most recognisable stores and brands, this series reveals the industry secrets that have been kept firmly ‘behind the counter’ until now.”
Secrets of Supercheap Shopping (4 x 60’) was commissioned by Deborah Dunnett and Senior Commissioning Editor Clemency Green with Jo Street, Director of Commissioning, Nations & Regions and Head of Lifestyle.
It is executive produced by Kerry Brierley and Elaine Hackett with series producer, Curtis Leighton-Jones.
