Pixel Kicks partners with Altrincham FC to get ready for games without fans

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Pixel Kicks

Manchester digital agency Pixel Kicks has been appointed as the digital partner of Altrincham FC.

The deal will see Pixel Kicks host the club’s website, make structural changes to it and improve the spec of the site’s server.

This is particularly important as the number of fans who can attend games this season will be severely reduced - for the foreseeable future at least - because of government restrictions due to Covid-19.

This means the club expects more and more people to turn to its digital offering over the coming months.

Andy Flynn, the digital marketing manager at Pixel Kicks, who also works on a pro-bono basis for Altrincham FC advising on digital marketing strategy, said: “Our core objective is to give the club real peace of mind so they know the site is securely and professionally hosted.

"They also need more flexibility to make improvements to the existing site whenever the need arises which we will be addressing.”

Bill Waterson, co-chairman at Altrincham FC, added: “Andy is an avid life-long supporter of the club, so working with him and Pixel Kicks on a retained basis is an exciting step which I’m sure will add real value to our digital marketing activities.”