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Connective3 lands Moneypenny account

Connective3 has been appointed by Moneypenny, the provider of telephone answering, outsourced switchboard, live chat, and customer contact solutions.

Connective3 will deliver Digital PR, SEO and PPC activity across the UK, and organic activity only for their US sites Moneypenny US and Voicenation.

Having previously worked with connective3’s international team to deliver link building activity in the US, Moneypenny appointed the agency following a competitive pitch process. The brief was to deliver work that expanded on the previous digital PR channels and focused on performance across both paid and organic activity in the UK.

Connective3 has grown to nearly 100 people in headcount since launch in 2019 and has so far worked with leading brands including Wren Kitchens, Tapi Carpets and Rio Ferdinand-backed Delivery App.

Tim Grice, connective3 CEO said: “We’ve worked with the Moneypenny team for some time on Digital PR and to now have the opportunity to connect our specialists and channels is beyond exciting. Connective3 was built on the principle of connecting our clients with an A-Team of specialists, working together to drive maximum value from each channel. This way of working has resonated internationally and allowed us to expand our client base into the US and Europe.”

Dan Marshall, group head of digital at Moneypenny, added: “We’re really excited to partner with connective3 to drive our global digital acquisition strategy forwards. After speaking with several agencies, we felt the team connective3 put together really understood our business and objectives and they demonstrated their expertise across multiple channels and international territories. The team at Moneypenny are looking forward to working closely with connective3 to ensure we continue to improve performance across all our digital channels.”

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