A boarding school which counts an Oscar winner and Sherlock Holmes’ creator as its former pupils has appointed a new digital agency.
Stonyhurst in Lancashire has recruited Embryo to help its growth through PPC management.
The Manchester agency has been brought in to reduce the account spend while driving new acquisitions for Stonyhurst, which has historically relied heavily on brand activity.
It will work in partnership with an internal marketing team to focus on increasing student enrolments while building awareness with key target audiences.
“We didn’t even consider any other agencies – our decision was made the moment we began researching Embryo,” explained Harriet Haworth-Lewis, Online Marketing Manager at Stonyhurst.
“From our initial conversations, we were impressed by Embryo’s knowledge and innovative suggestions, introducing fresh and unique ways to generate leads we hadn’t considered before.”
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Callum Leonard, Head of PPC at Embryo added:
“We’re thrilled to partner with Stonyhurst to help them achieve their ambitious growth targets.
“We’ll be applying our cutting-edge PPC strategies to bring efficiencies to the account while driving meaningful engagement with key target audiences.”
Sir Arthur Conan Doyle was sent to Lancashire at the age of 9, attending Stonyhurst College until 1875. There he co-founded The Stonyhurst Figaro, which included poems and articles. It’s said that the building inspired the setting of Baskerville Hall.
Other alumni include 3 Saints, 22 martyrs, 7 archbishops, a Peruvian president and a New Zealand Prime Minister. It also has an Academy Award winner in Charles Laughton, who won for Witness for the Prosecution (1957). He also appeared alongside Laurence Olivier in Spartacus.
