Roxy Leisure is introducing a new family-focused offer as part of a major rebrand.
Based around the concept of “competitive socialising”, the Leeds group, Roxy Leisure Holdings has been renamed as Professionals at Play.
This will be the group brand for Roxy Leisure and Pins Leisure, which in turn house its Roxy Ball Room, Roxy Lanes and King Pins brands – plus the soon-to-be-launched family-focused brand Star Pins.
“We are really proud of our growth so far, and see the launch of Professionals At Play as the next step in this journey,” said CEO, Matt Jones, who co-founded the group with his brother Matt.
“We have a hugely talented team who are instrumental in creating, rolling out and running our concepts. Our new parent company name gives our brands a clear home along with a base for creating more exciting offers and concepts.”
As part of the changes, it has promoted Colin Sadler, the former Managing Director of Pins Leisure to become Chief Operating Officer of the group. Sadler will oversee group operations, commercial, marketing and the people teams during the next phase of growth.
The company has also appointed Ben Warren as Commercial Director, Adam Lazenby as Head of People Operations and Joel Mitchell take on the role of Marketing Director.
