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Co-op Live reveals raft of sponsorship deals with global brands


Manchester’s new arena Co-op Live, which is set to open in December 2023, has announced it has signed a number of sponsorship deals for official partners and suppliers.

Britvic, Elavon, Unilever, and Schneider Electric, are the latest brands to join the growing list of partners led by Co-op as the Naming Rights Partner.

Britvic is to become the official soft drinks partner providing the full range of Pepsi drinks and Elavon will work with Co-op Live on its cashless venue status.

Unilever will be an official supplier of meat substitute plant-based foods and hand sanitiser, while Schneider Electric will supply energy management and automation. 

The sponsors will all benefit from a range of marketing and branding opportunities, including in campaigns to promote Co-op Live.

The venue is backed by investors Oak View Group, City Football Group and former One Direction singer Harry Styles.

Sam Piccione, President of OVG International, said: “It’s proof of the excitement that Co-op Live is bringing to Manchester and the UK live entertainment market that global brands are committing to the project at this early stage of development.

“Building strong relationships with a wide range of partners and suppliers this early in the process of creating Co-op Live is another thing that sets the project apart. As we’ve shown already, it’s enabling us to build in shared values from partnerships right from the start. We thank Britvic, Elavon, Unilever, and Schneider Electric for committing so early as partners to Co-op Live.”

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