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Club record deal for Everton FC

Everton has agreed a club-record agreement with North West sportswear brand, Castore.

The multi-year deal will see Castore provide playing, training and travel wear for the Men’s, Women’s and Academy teams from 2024/25. That will be the club’s final season at Goodison Park and Castore will also become the first Founding Partner of Everton’s new stadium on the waterfront.

The “founding partner” status will mean “enhanced” commercial opportunities and media rights once the 52,888 stadium opens in summer 2025.

“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move,” said Richard Kenyon, Chief Commercial and Communications Officer at Everton.

“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.  
 
“It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”

Castore already sponsors England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, Andy Murray and Adam Peaty.

“We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner,” added Castore founding partner Tom Beahon.
 
“Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’. 
 
“Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”  

The move to Castore means that Everton will be ending its 4 year association with Danish brand, hummel.
 
It comes as a fourth bidder has entered the battle to own Everton. Vici Private Finance began talks with owner, Farhad Moshiri earlier this year. They’ve now made an offer – which would be without taking on additional debt.

The company is being advised by Keith Harris – a former Everton director – who’s previously been involved in Abramovich’s acquisition of Chelsea, plus purchases of Aston Villa and Fulham.

Earlier this week a consortium led by Everton fan Vatch Manukian and the Saudi Royal family were thought to be front runners to acquire Everton.

There are also bids from Liverpool businessmen, Andy Bell and George Downing, plus MSP Sports Capital.

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