Cinema calls for Knowsley Adventure campaign

KSCinemaAdApril2016_0

The If Agency has extended its “Adventure Calls” campaign for Knowsley Safari, with a new cinema commercial.

The promotion launched last month across television, outdoor, radio and digital. It will now be running in North West cinemas, coinciding with the release of a number of family-friendly films.

“The large screen format lends itself well to the scale of experience we offer at Knowsley and gives us a perfect chance to target our audience; positioning Knowsley Safari as an exciting adventure for all the family,” explained Rachel Scott, marketing director at Knowsley.

If developed the creative, storyboard and design assets, with Sky animating and producing the advert. Vizeum was the media buying agency.

The 30 second film will be supported by 6-sheets in cinema foyers.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News