North West car finance firm, ChooseMyCar has appointed AMS Media Group to launch its first television ad campaign.
Described as a “major milestone” in the Cheadle company’s growth, AMS has been tasked with increasing brand awareness, as well as purchase intent.
“This campaign represents an important evolution for our brand,” explained Nick Zapolski, CEO, ChooseMyCar.
“AMS Media’s expertise and strategic approach made them the ideal partner to help us reach new audiences and continue our growth. We can’t wait!”
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The firm, founded in 2019, is set to launch the ads nationwide next month, across Sky’s platform.
“We’re delighted to be partnering with ChooseMyCar at such a pivotal moment in their journey. Launching into TV is a significant step, and we’re excited to help the brand unlock the power of broadcast to accelerate awareness and intent,’ added Steve Empson, Director, of Leeds and London-based AMS Media.
Following release, the agency said it would monitor and optimise the campaign, planning to combine smart audience targeting with “compelling placements”.
