Subscribe to the daily newsletter.

Cheshire agency rebrands KY Jelly to Kynect

kykelly

Cheshire’s Brandon is the agency behind the rebrand of lubricant brand KY Jelly.

KY Jelly, which dates back to 1904, is often regarded as the generic term for lubricants.

Its rebrand will see it renamed as Kynect and the UK company says it will use its new persona “to communicate intimacy and connection”.

Roger Scarlett-Smith, Executive Vice President UK at Thornton & Ross, the brand’s manufacturer, said: “KY Jelly has built up a highly loyal customer base going back several generations. Our research shows that users appreciate the role it plays in facilitating connection and enhancing experience.

“By rebranding to Kynect, we will create a new and distinct brand positioning. Our marketing investment will focus on Kynection, the positive feel good effect from both the physical and emotional sides of relationships, reinforcing our position with loyal customers as well as attracting and engaging a new audience.”

The new Kynect packaging will start to hit shelves from this week, carrying the message ‘KY Jelly soon to be Kynect’.

Based in Altrincham, Brandon has also worked with Ella’s Kitchen, Webbox Naturals and Horlicks.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News

Related Jobs

Marketing Campaign Manager

Jaywing

Digital Marketing Officer

Bradford Grammar School

Account Manager

Zircom