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Cheesy Chit Chat with AI Chatbot


Leeds-based Chit Chat Agency has created an AI Chatbot for Schuman Cheese’s Cello Cheese brand.

The chatbot, which runs on Facebook Messenger has been designed to help customers to “cheese confidently”

“Smart brands are beginning to realise the opportunities available on messaging apps such as Facebook Messenger to shape consumers’ decisions and experiences,” explained Ryan Dearlove, Chit Chat Agency founder.

“Cello Cheese have been leaders in cheese making for over seven decades, it’s great to see a long-established traditional business being fearless by reinventing how they connect and build relationships with their audience in this new mobile and messaging era.”

Cello Cheese Chat will act as a virtual cheese connoisseur, by providing recommendations from thousands of cheeses based on a wide variety of criteria as well as taking the guesswork out of cheese pairings.

Chit Chat has used Google Dialogflow to power the AI as well as a variety of tools and custom scripting to complete the conversational experience.

Additional chatbot features include store lookup, listing updates, newsletter subscription, customer service live chat rerouting and an interactive cheese quiz to encourage further brand engagement.

“The virtual Cello Cheese assistant will allow us to pass on our 75 years of knowledge to help consumers cheese confidently on a one-to-one basis at scale,” said Mike Currie, Director of Marketing at Schuman Cheese.

“We hope this tool, along with our existing in-store and online information already provided – encourages customers to discover new cheeses as well as explore pairings. We chose Chit Chat Agency because of their deep and unique understanding of conversational marketing, it’s been a great collaboration.”

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