Channel 4 has opened up applications for this year’s Content Creatives programme.
The scheme offers at least 10 young people from underrepresented backgrounds in the North of England pathways into creative digital industries.
“We are very excited to be working with Channel 4 again to deliver the skills training for Content Creatives 2025,” said Lee Stanley, SharpFutures CEO.
“Supporting new talent from diverse backgrounds to build a career in the creative industries is the key focus of what SharpFutures do so we are looking forward to working with this year’s cohort team to achieve more successful outcomes.”
Over 16 weeks, trainees will take part in 4 weeks of bespoke training and a 10-week work placement with one of Channel 4’s creative agency partners in Leeds or Manchester, or Channel 4’s Leeds-based digital content studio, 4Studio.
They will also spend 1 day a week in additional training while on placement. This will include learning about production techniques, storytelling and pitching.
“Being part of the Content Creatives scheme was genuinely life-changing and one of the biggest milestones in my career so far,” said Daniel Gbolagun, who completed the scheme last year.
“It helped me grow both personally and professionally, giving me real industry experience along with valuable insights and skills. I was constantly inspired by the people I met throughout the scheme, and building those connections has been one of the most important parts of my journey in this industry.”
This is the 5th year of the programme, which this year has changed to include a week of dedicated employability training.
“Nearly one hundred people have participated in the Content Creatives programme so far, and we’re delighted to once again open up the opportunity for young creatives to get into the industry,” added Charlotte Michael, Senior Portfolio Lead, Nations & Regions at Channel 4.
“Many trainees have secured entry-level roles across the North as a direct result of the programme, and as we continue to bolster employability skills, we hope to open doors for even more.”
Regional partners include Social, Finn Comms, Red Bricks Media, Multitude Media, Tangerine and Brawl.
The Content Creatives scheme is open to anybody over the age of 18 currently living in Yorkshire or Greater Manchester, or able to commute.
