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The Capsule podcast takes to the skies with British Airways


British Airways is to carry Natalie Anderson’s The Capsule #inconversation podcast.

It comes following a deal between Leeds-based This is Distorted and BA’s in-flight entertainment supplier, Spafax UK.

The health and wellbeing podcast, hosted by Emmerdale and Hollyoaks actress, Anderson, is now in its 8th series.

“I am thrilled that the podcast will be available to customers of British Airways. I’ve learnt an incredible amount from the most amazing women in making this podcast and I’m delighted that more people will benefit from their stories and expert knowledge,” she said.

Three episodes will be made available for in-flight listening and include conversations with Lisa Snowden, Liz Earle and Emma Bardwell.

“The partnership with Spafax UK is really exciting. Podcasting has boomed in the last few years and partnerships like this really demonstrate the power of podcasts within the entertainment mix,” explained Alex Jungius, Director of This Is Distorted.

The Leeds agency provides full production, distribution and consultation for the series.

“I have worked with This Is Distorted placing DJ Mixes onboard British Airways for many years, so was delighted to discover they are now involved with podcasts,” added Philippa Starns, Audio Manager UK at Spafax.

“The podcast revolution has been immense and probably the greatest development in audio listening for many years. A January 2023 Yougov survey revealed podcasts present one of the biggest growth opportunities for UK media in 2023, and that Brits expect to listen to more podcasts this year. British Airways are proud to have carried an extensive podcast library onboard for a long time, and I am delighted that The Capsule is now joining that library. Natalie’s engaging manner, fascinating subjects and inspiring guests will enhance the journey for many of our customers.”

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