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Campbell returns to North East agency to lead newly launched sustainability service


Newcastle-based multi-channel agency O has launched a new sustainability service for clients, hiring a new Sustainability Lead.

Caroline Campbell (pictured, left) returns to O in the position having departed the agency at the end of 2016, and spent the past six years as PR Manager at Bristol-based Eunomia Research & Consulting, an international environmental consultancy.

She will hold responsibility for developing O’s long-term sustainability strategy and support clients taking steps towards more sustainable models, including helping them communicate this to stakeholders internally and externally.

“I’m so excited to have re-joined the O team, communicating about environmental issues and sustainability can be complex and needs creativity to succeed – which the team have buckets of here,” said Caroline.

“If businesses haven’t looked at their environmental impact yet, it’s important they do it sooner rather than later, not only because we all have a role to play, but also because from a business perspective they’ll get left behind.”

Kari Owers, Founder at O, added: “[It] is a pleasure to see Caroline return to work for us again after several years away building her career in sustainability.

“It’s very important that organisations have a strategic comms plan that supports their environmental commitment, as the risk of miscommunication or ‘greenwashing’ can really damage their reputation.”

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