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C4DI’s growth continues with Marketing Humber’s arrival

The Marketing Humber team settle into C4DI

Marketing Humber has moved its expanded team into the C4DI tech hub in Hull’s “most vibrant commercial community.”

The region’s economic place-marketing organisation has grown to a six-strong team and relocated to a new base at the C4DI (Centre for Digital Innovation) building in the Fruit Market area of the City.

The move means Marketing Humber is now operating from one of Hull’s most sought-after office locations in a building that is a key gathering place for the region’s business community.

C4DI opened in 2015 as the first phase and centrepiece of Wykeland Group’s @TheDock waterfront tech campus. Since then it has been the catalyst for the launch of scores of tech businesses, creating hundreds of highly-skilled digital jobs, as well as inspiring safety business Arco to relocate to a new state-of-the-art head office close by.

Moving into a third floor office at C4DI further aligns Marketing Humber with the region’s tech sector, which has grown rapidly since the opening of the building in 2015 provided a focal point for the previously fragmented digital community.

The Marketing Humber team are now enjoying being part of the collaborative C4DI community.

Wykeland has also become a Marketing Humber Principal Partner, joining a powerful line-up of the region’s leading businesses who are at the forefront of promoting the Humber as a great place to invest.

C4DI has also become a Major Partner and will support Marketing Humber’s vital work, further underlining the close relationship between the tech hub, Wykeland and Marketing Humber.

Marketing Humber MD, Dr Diana Taylor, said: “Joining the C4DI community reinforces the strong relationship we have with Wykeland and C4DI, who are both long-standing members of our Bondholders network of business ambassadors and have now become Principal Partners and Major Partners respectively. It also underlines the importance of the ever-growing tech sector and the region’s impressive digital capabilities to the Humber’s investment proposition. It’s important to us that we can help weave digital technologies into all of our business sectors, supporting all our members as we look to thrive in a prosperous and sustainable future.”

Louise Cooke, business development manager at C4DI, added: “It’s great to have Marketing Humber under the same roof as many of the area’s most innovative digital businesses, as the tech sector is one of the region’s strongest suits and a key reason to invest here. A significant part of C4DI’s role involves promoting the great work that is happening across the tech sector where specialist technology companies are powering the growth of the region’s traditional businesses.”

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