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Buttercrumble sisters are doing it for themselves

Laura Hooton (left) and Thyra Bankole

Award-winning design agency Buttercrumble has boosted its all-female team with the appointment of two new creative talents.

The agency was founded by twin sisters, Abigail and Chloe Baldwin, in 2017. It serves international and local clients from its Leeds office, and despite Covid it saw a 25 per cent increase in sales between 2020 and 2022.

The new appointments will allow Buttercrumble to provide creative consultancy and forecasting options alongside their recognisable graphic design.

Thyra Bankole joins as creative champion, following her spell at Burgess Pet Care. Thyra is a recent graduate from Plymouth College of Art and also spends her time highlighting women of colour in the UK creative industries through her magazine, Melanated.

“I look forward to creating engaging graphics for our design partnerships here at Buttercrumble,” said Bankole. “I have always enjoyed helping others through creativity and I am delighted to be able to do that in a supportive and uplifting environment.”

Bankole is joined by Laura Hooton, former senior visual merchandise manager at troubled lifestyle fashion retailer Joules. Hooton joins as Buttercrumble’s new community happiness manager.

Hooton said: “I love finding creative solutions to problems, bringing ideas to life and helping businesses drive their commercial growth. I want to ensure the positive, collaborative approach with our partners continues and really nurture those relationships.”

The appointments follow Buttercrumble’s recent office expansion The Baldwin sisters add that they are “proud to boast an all-female team and champion women in the creative industries and in business.”

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