Betfred TV to produce live preview of Cheltenham Festival

Stephen Chapman's picture
by Stephen Chapman

Betfred says it will be the only bookmaker to air a live television preview of the Cheltenham Festival across its stores and social media.

The company, which has a television operation based out of MediaCityUK, will be live throughout the event, hosted by its presenting staff, plus owner Fred Done and jockeys.

Ahead of the Festival it has produced a series of features with trainers including Willie Mullins, Nicky Henderson and Paul Nicholls and enlisted Zut to create a Peaky Blinders-inspired promotional film.



The hallowed turf of Prestbury Park calls..

Betfred was the sponsor of the Cheltenham Gold Cup for 3 years.

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