Snapchat supports platform to promote independent cinemas

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Digital marketing company, Screen Moguls, is offering free advertising credits for its new GO.CINEMA product to independent cinemas.

The North of England has the highest volume of independent cinemas outside of London, with many suffering as a result of the Covid-19 pandemic.

Screen Moguls says that its new service makes it easier for cinemas to trigger targeted and localised online promotions for film campaigns.

Snapchat is also supporting it, by providing ad credits.

“Independent cinemas are facing an exceptionally difficult time, and many of these valued local businesses didn't have extensive marketing support in place ahead of lockdown,” explained Jessica Carlin, Chief Commercial Officer at Screen Moguls.

“GO.CINEMA is intended to take all  of the hassle and complexity out of localised social promotions and help exhibitors to quickly reconnect with their local audiences. Given the BFI's Fan Film Exhibition Fund's focus on support for cinemas who encourage people back to the big screen experience, GO.CINEMA's mix of simple social campaigns, alongside free ad credits, should provide welcome assistance for operators around the country.”

The system enables cinemas to set up and run social campaigns for their local audiences across Facebook, Instagram, Twitter and Snapchat.

Screen Moguls says it has the largest independent dataset of location-based insight outside of Google and Facebook.