The English Football League (EFL) has announced today that it’s looking for independent advisors ahead of new international broadcast agreements.
The Preston-based organisation’s 5 year deal with Pitch International expires in the summer of 2022. This sees matches from all League and Cup competitions, overseen by the EFL, broadcast in 177 territories, with a guaranteed revenue of $160m.
It’s seeking strategic advice to “maximise value and exposure” for EFL Clubs post-2022, with a view to having firm plans in place by the summer or 2021.
This will take into account new technology and opportunities to develop new and existing commercial deals for clubs.
“With the change in the media landscape, alongside the launch of the League’s OTT platform, we now need to work with the relevant advisors to inform the EFL and its Clubs on the best approach moving forwards,” explained EFL Chief Commercial Officer, Ben Wright.
The role of the independent advisors, would be to provide research, analysis and evaluation to support the agreement of a strategic approach and possible tender process.
