BBC executives to head new Objective Media label in Manchester

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Objective Media is launching a new Manchester-based creative label to be headed up by BBC executives Pam Cavannagh and Dympna Jackson.

The as-yet-unnamed label will launch in August and produce “high quality, high volume” factual entertainment formats and quizzes”. Cavannagh has commissioned across all BBC channels, delivering for the likes of Pointless, Pointless Celebrities, Escape to the Country and Great British Railway Journeys.

She went on to be Channel Executive for BBC One and BBC Three where she helped to define and shape strategy for the channels, before most recently holding the role of BBC Studios Creative Director.

Jackson moved with Richard and Judy to launch their new show on Channel 4 and subsequently joined the BBC, where she has produced factual entertainment programmes including Honey, We’re Killing the Kids for BBC Three and CBBC’s Taking the Next Step. She has also developed titles including Call the Council for BBC One and BBC Two’s Permission Impossible: Britain’s Planners.

The duo, who recently secured a 15-part series for BBC One entitled Home is Where The Art Is, will also head up Objective Media Group’s new northern office, called Objective Media Group North, which will produce content originated by the London-based labels..

They said: “We are absolutely thrilled to be setting up a label with OMG that will offer high quality and high-volume formatted entertainment that is both developed and made in Manchester.”

Objective Media Group’s CEO Layla Smith and Commercial Director Holly Pye added: “Pam and Dympna’s track record for creating and producing quality programming and their relationships with the creative talent in Manchester is enviable. We are beyond delighted to be working with them.”

Objective Media currently comprises six production labels: Hitchhiker Television, Main Event Media, Objective Fiction, Panda Television, Second Star and another set up with Endemol Shine’s Jonathan Meenagh that is yet to be named. It is also home to three acquired production companies: Betty, Story Films and Studio Ramsay.

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