Brazen has become the retained agency for soothing cream and nappy care brand, Sudocrem.
The Manchester agency won the PR and influencer account following a competitive pitch process.
“Sudocrem is an absolute heritage brand and household name – that little grey tub is synonymous with families across the country!” said Sasha Makel, Brazen Managing Director.
“Our job is to highlight the product’s versatility and its many other uses beyond babies’ bums to position it as the perfect way to soothe skin conditions such as acne and eczema, re-engaging lapsed users through our campaign activation. We can’t wait to put Sudocrem in the spotlight in 2024 and beyond.”
Brazen’s role will be to support the brand as the “undisputed No.1 leader in nappy care” but the main focus will be to grow its audience in the “Beyond Baby” sector.
“We’re on an exciting journey to explore new territories for Sudocrem beyond nappy rash and cuts and grazes, so wanted to partner with a brave PR and influencer agency that would help us resonate in a meaningful way,” explained Sudocrem’s Senior Omnichannel Lead, Amira Seffar.
“We were particularly impressed with Brazen’s bold ideas and strategic approach, making them the obvious choice for this next chapter.”
The first campaign will go live next year.
