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Brazen restructure creates new executive committee


Manchester consumer PR agency Brazen has announced a new restructure, creating an executive committee below the board and a 14-strong senior leadership team.

The executive committee sees Corey Kitchener promoted to ‘corpsumer director,’ Sophia Stewart promoted to insights & strategy director and Adam Moss promoted to news & creative director. The three will help shape and guide the agency and enable further growth.

The ExCo forms part of the senior leadership team, comprising two group heads and a team of nine account directors.

Rebecca Cohen is promoted to group head of social, content and influencers, Brazen’s fastest growing division in the last 12 months, servicing clients including Wilko and La Redoute.

Rachael Milligan becomes group head of destination marketing to service and grow the huge portfolio of destination marketing clients including Greene King pubs, Merlin Entertainments and Butlin’s.

The restructure follows Brazen’s 41 per cent growth in 2022, when it hit £5.2M revenue, and follows a previous restructure in July 2022 which saw long-standing board directors, Sasha Makel and Peter Burling, being promoted to the roles of managing director and client director.

With a team of 50, the agency is now on track to top £6M in 2023.

Managing director Makel, said: “The last couple of years have been a total whirlwind. [The growth] has enabled us to diversify, create new, industry-leading divisions, such as Brazen’s Newsroom which operates just like a news agency, and Brazen Boutique, which offers off-the-peg packages for North-west based destination and entertainment brands, as well as carve out specialists within the agency.

“We’ve got ambitious plans for the year and I’m confident that by investing in our team we’ve created an infrastructure to achieve that growth.”

Founder & CEO Nina Webb added: “It’s with overwhelming pride I’ve watched the agency triple in size over the past three years. We’ve invested heavily in rewarding and retaining our team with blanket pay rises averaging +20%, generous annual bonuses and cost of living contributions, on top of quadrupling our Wellbeing & Culture budget, appointing an in-house Life Coach and launching the Brazen Training Academy.”

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