Manchester-based PR agency Brazen has been appointed by Hotel Football to lead its consumer PR, following a competitive pitch process.
The hotel – founded by Class of ’92 Manchester United players Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt and Phil Neville and situated just a stone’s throw from Old Trafford – has tasked Brazen with running a press office and creating newsmaking moments across its accommodation, events, conference, and restaurant offering.
The account will sit within Brazen’s Boutique division, which specialises in supporting North West hospitality brands. The team will focus on generating standout stories and media buzz to position Hotel Football as a must-visit destination for both locals and visitors to Manchester.
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Sasha Makel, Managing Director at Brazen, said: “Hotel Football isn’t just a place to stay, it’s a Manchester institution with global appeal and we’re thrilled to bring our trademark Brazen Boutique energy, creativity and media clout to such a distinctive brand. We can’t wait to kick off and score some incredible results together.”
Jessica Southworth, Director of Sales & Marketing at Hotel Football, added: “The Brazen team impressed us with their passion, creativity and proven ability to cut through with news that makes headlines. We’re excited to partner with them as we take Hotel Football into its next chapter and build on its reputation as one of Manchester’s most unique and exciting hotels.”
Brazen’s appointment strengthens its growing portfolio of hospitality and leisure clients across the North West.
